How To Use Social Media To Promote Your Business



Promoting fashion business can be very expensive which many start up cannot afford but thanks to Social Media Platforms such as Facebook, Twitter, Instagram, Pinterest and the rest for making life a little bit easy for young entrepreneurs to share their  creativity.    
In a competitive industry like fashion, you need to find ways to distinguish yourself from the masses and show why your brand is the best brand for your customer. But as a start up or growing fashion business brand that cannot afford hiring a PR for branding and promotion. Here are some tips for you on how you can use social media to tell your brand story.
Share something meaningful every day – Product of the day, showcasing at fashion or trade show, discount and coupons, when a product is being conceptualized, when you’re sketching the new collection, during a strategy session, when you’re cooling off with a glass of wine. . Must let your audience be a part of that journey that gets you to the next step. Let them share in your joys and crazy adventures along the way.
 Tell a good story – What is your brand promise? Communicate that to your customer often what your brand stand for, Inspire and motivate others. Just remember that your customers care about your story but they also care about what your story means for their own happiness.
Be Personal and Connect - Don’t just be a post master. Interact with your customer, answer questions, and learn how to handle critics because lot of them will come. This includes all the normal marketing stuff such as being authentic, consistent, transparent, and persuasive. All should tap into the values and beliefs of your audience.
Hiring a PR person or agency is a most for every fashion brand if you want to take your business to next level, as soon as you can afford it, go for one.
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10 Things Young PR Pros Must Stop Doing

As a young professional, I read and listen to a lot of advice from successful leaders on self-improvement and career enhancement. Most tips cover what we should do more of; rarely do we hear what we should stop doing.
From the advice I've heard and things I've seen, I've put together a list of 10 things young PR pros must stop doing in order to get ahead.
1. Not making mistakes. Time and time again, you hear successful people talking about what they've learned from their mistakes, yet we're all afraid of making them. We should make plenty of mistakes, as long as they're new mistakes, not the same ones over and over. By making a bunch of different mistakes, we understand what works and what works better, and we learn a lot.
2. Playing it safe. Most successful PR campaigns—and ideas in general—come from being bold and innovative. If you work at an agency, it's what clients hire you for. If you're in-house, it's what your colleagues rely on you for. Being the most junior person on the team doesn't mean you shouldn't speak up with creative ideas or offer a different way to tackle a challenge. It may give you and your client or company an advantage.
3. Not speaking up. Part of having a successful career is knowing when to listen and when to speak up. More often than not, young PR professionals don't pipe up when they have a great opportunity. If you have a different idea or approach, want to question an idea or have valuable insight, speak up. If there's an event or project you're interested in, take the opportunity to say you're interested. If there's a skill you have to improve, volunteer for a project that help you do that. The worst that someone can say is no-but they'll then keep you in mind for future opportunities.
4. Treating media relations like transactions. A pitch does not always result in coverage. Most of the time, it ends up in the trash can. Media relations is not transactional; it's based on relationships. Many young PR pros don't take a chance to build a relationship that can lead to a career-long partnership. It all starts with a cup of coffee.
5. Ignoring the numbers. One reason I started working in communications was I thought I wasn't a "numbers person." A lot of young PR pros feel the same way, but you can't do PR well if you don't understand business or finance. You don't have to be an expert, but you must understand how communications improves the bottom line. It takes some time, but it's possible and worth it. (I can attest to both those things.) Public relations pros must convey its business value, and if you don't get "the numbers," you can't argue its merits.
6. Monitoring for stories, not trends. Almost every young PR pro starts with media monitoring and media clips. It's a necessary evil. What I've learned is that media monitoring is really media trends monitoring. Picking up the patterns and interests of reporters, publications and blogs and identifying opportunities are among the most valuable skills you can cultivate. Start this practice early, and you'll be a real pro before you know it.
7. Thinking everyone else works as fast as you do. Not every professional, partner or client works as fast as the PR pro does. Your sense of urgency is not universal. Build in extra time for approvals and responses; it'll save you a lot of stress in the long run.
8. Being a generalist. Because there are so many facets to PR, it's good to know how to do everything (from pitching to social media to event planning), but part of developing a personal brand is choosing a few strengths and playing to them. Being the go-to person for knowledge, information or input is extremely valuable, so identify those strengths early on and perfect them throughout your career.
9. Accepting the existing process. There is always a better or more efficient way to do things, especially with evolving technology. Too many times we accept a given process as is, when certain improvements could save time and/or money. Young professionals bring knowledge and an outsider's perspective to a project, so make sure you're always looking for ways to improve.
10. Ignoring the work/life balance. It's not unusual to work constantly when you work in PR. With the many projects and deadlines and the 24-hour news cycle, it's easy to get caught up in work. The more you enjoy life outside of work, the better you are at doing your job. Remember: There will always be work to do, but we're only young once.
Julia Sahin works in corporate communications at a top New York PR firm. A version of this article originally appeared on Muck Rack, a service that enables you to find journalists by searching their bios, tweets and articles, and pitch them to get more press.
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Afia Schwarzenegger Fires Back At Bukom Banku And Ayittey Powers

Of course we knew Afia would reply and truly truly she did.
Read her message below..
    “Azumah Nelson was the first boxer to bring limousine to Ghana(location:Azumah villa Achimota)……The power of determination
bokom banku and Ayitey powers (the only man living with horns) are the first boxers who out of fear n hunger insult a woman via video
(location:public toilet in chorkor)……. The power of cowardness and poverty.
This will definitely not miss Kokooko 7:40pm on Utv…Wednesdays n Fridays”
- See more at: http://www.ghanafilla.net/tit-for-tat-afia-schwarzenegger-replies-bukom-banku-and-ayittey-powers-with-insults/#sthash.3KMz9FSn.dpuf
 I said it yesterday that I can't wait to watch or read from Afia Schwarzenegger and trust me, She will didn't disappoint as she fired back today with a short and precise message to the two boxers.
Read her message below..
    “Azumah Nelson was the first boxer to bring limousine to Ghana (location: Azumah villa Achimota)……The power of determination

Bokom banku and Ayitey powers (the only man living with horns) are the first boxers who out of fear n hunger insult a woman via video (location:public toilet in chorkor)……. The power of cowardness and poverty.
 At this point, I can only say the war just began. If you missed Bokom banku and Ayitey powers video, click the link below to watch.
http://www.bashvision.com/2015/01/watch-video-bokom-banku-collabo-with.html
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Why is Public Relations Important For Emerging Fashion Brands?

Why is public relations important for emerging brands?In a fiercely competitive market, exposure and brand awareness is key for everyone, not just big brands. Emerging brands use PR as a way to engage with customers and build loyalty and credibility. We create a strong PR momentum across informed shoppers, industry professionals, and tastemakers!

Question answered by New York publicist Liz Anthony, founder of Mariposa Communications.
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Watch Video: Bokom Banku Collabo With Ayitey Powers To Fight Afia Schwarzenegger


This is what a called heavy weight champion fight as Ghana's two big boxers come together to fight almight Afia Schwarzenegger. I can't wait to watch Afia Schwarzenegger's response to this video. Click the link below to watch

Post by Gid Is.
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3 Most Important Lessons Fashion Industry Should Learn From Music Industry + Why It’s A Must To Be Adopted By Fashion Designers

Music industry all over the world has been contributing immensely to GDP and social development. Musicians also has been classified as one of the well to do class in our society while the growth of the industry continues to skyrocket every day.  
Music is an art while also fashion but fashion industry doesn’t seems to be experiencing such rapid growth like music industry. I have been thinking about what could have possibly been the cause of this crawling nature of fashion industry in Africa.
With my 5 years experience as fashion entrepreneur based in Ghana, I have explored many areas of opportunity in the industry and that gives me the privilege of working directly or indirectly with mostly every important person in the industry.
My working experiences are not only limited to fashion industry, I’m also attached to and very active in music industry as well.
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REASON WHY YOU WILL NEVER MAKE IT IN BUSINESS



If there is a single factor that will determine your success in life, it is your ATTITUDE. Your attitude describes how you respond to people, situations, work, money, and so on

As an entrepreneur, your attitude towards everything needs to be positive because your attitude is like a FLAT tire. If you don’t change it, you can never go anywhere.

During my entrepreneurship session at Web & InternetSeminar by Empower Ghanaians/Olamosh.net, I told the participants that, about 80% of the people that will patronize your product will do so because of your attitude and personality and not because your products is the best in the market.
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